Andronexus.blogspot.com, Seoul - Samsung now into the public spotlight. Latest phablet - Galaxy Note 7 - that should be a serious rival iPhone 7, was forced to pull (recall) from the market due to the number of complaints reported to the battery.
In fact, the business media Bloomberg predicts, South Korean vendors must disburse cost up to US $ 1 billion or equivalent to Rp 13.1 trillion to him recall about 2.5 million units Galaxy Note 7 has been produced.
Neither of the Samsung did not spit how the amount of expenses they have to spend because of the issue.
Koh Dong Jin, chief of the division smartphone Samsung just confirmed that they had poured considerable expense to the process recall The phablet."I can not reveal the figure, but we spent really great," he said as quoted from Sydney Morning Herald , Monday (05/09/2016).
At the time simultaneously, the observer smartphone ChangSea Jin believes that these events could certainly be a threat to Samsung, which is now in over the top. Even so, step recall has done is considered the best way. If not, the prestige brand Samsung will be polluted.
"The potential damage to the reputation of Samsung is far greater than the financial losses short term," said the man who is also a professor at the National University of Singapore it.
While $ 1 billion is large, the figures were considered not to be 'a problem' for Samsung. Therefore, they are expected to receive revenues of US $ 27.2 billion, or equivalent to Rp 357 trillion this year.
In addition, Bryan Ma, an analyst with research firm IDC also said the move to bring the Samsung Note 7 to 'kick' iPhone 7 that will be released this week also already overdo late. However, he still backed the move Samsung did recall.
"Gains on the problem of timing released Note 7 before the iPhone 7 comes in this week too late. But, if they not 'move quickly' do recall, impact could be long, "said Bryan.
(Jek / YSL)
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