Andronexus.blogspot.com, San Francisco - WhatsApp just update its privacy policy last Thursday. Now, the instant messaging application that will share user account information to Facebook , unless the content of their messages.
This was done two years after Facebook acquired WhatsApp for $ 22 billion or equivalent to Rp 293 trillion.
by sharing the user data, that means Facebook could match a phone number registered to WhatsApp with things that are considered to attract the attention of users on Facebook after the two connected.
in short, Facebook will use connection and data from WhatsApp like the contact list to find out which ads or any other content that is relevant to the user and display it on Facebook that user.
this method is clever, but still not in accordance with the promise made WhatsApp to users after messaging services made by Jan Koum was acquired by Facebook in February 2014.
As quoted Tekno Andronexus.blogspot.com of Marketing Land , Thursday (01/09/2016 ), after being acquired Facebook, WhatsApp promised not to collect data from users.
"Respect user privacy is embedded in our DNA. We develop WhatsApp and trying to be as minimal as possible know about the user. You do not have to tell your name, email address, date of birth, or address. We also do not know where you work, what do you prefer and we do not find out on the internet. none of the data we collect and store in WhatsApp. We do not plan to change it, "wrote in a company blog WhatsApp uploaded in March 2014.All of these promises are still guarded by WhatApp. Facebook now has 1.7 billion users worldwide, while WhatsApp has 1 billion users likely also have a Facebook account.
privacy policy change is a step up to take advantage of the data WhatsApp as do Facebook on Instagram some time ago.
At that time, the first step is to find the Instagram users who also use Facebook. Second, use the match to accumulate more data on the user. Third, using the data in Facebook to target users with ads and content.
With WhatsApp, Facebook has now almost reached the third step. In January, WhatsApp mentioned plans to test how the business by sending relevant messages to users using the service WhatsApp.
Specifically did not mention that the business is advertising. However, that's the crux of combined data WhatsApp and Facebook.
In a session called Commercial Messaging, WhatsApp said their businesses would be able to send transactional messages, notifications delivery of goods, information gathering, service updates and product and marketing.
What do Facebook to WhatsApp is similar to that done to the Messenger, that brings ads to the Messenger service.
(Tin / Isk)
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