Andronexus.blogspot.com, Jakarta PC is dead. PC on the verge of death. PC is on the point of saturation. That's some statement that is usually ejected when it comes to PC.
admit it or not, the PC market trends are decreasing. Report research company Gartner show, PC shipments globally dropped quite dramatically in the last 6 years (since 2010).
This fact is inversely proportional to the trend market smartphone . Business Insider reported, sales of smartphone has increased significantly in the first decade (since 2006). Even last year, shipments of smartphone exceeds 1.5 billion.
So, how companies like Lenovo PC market conditions addressing this alarming? In an exclusive interview with the media on the sidelines of Lenovo agenda at the Internationale Funkausstellung 2016 (IFA 2016) in Berlin, Friday (09/02/2016), Ken Wong, president of Lenovo Asia Pacific and Senior Vice President of Lenovo Group, explained Lenovo strategy.
The man who is familiarly called the Ken assess the PC market does have its own challenges. However, according to Ken, so far contributing to Lenovo's PC was still in a reasonable figure is 16 percent. The first strategy pursued by Lenovo is always innovating. The absence of product innovation is less able to attract the users have become one of the causes in the PC market saturation point.
"To be able to win the hearts of the users necessary innovation. So, Lenovo is always trying to innovate to reawaken excitement in the hearts of the users, so they want to buy a PC," said Ken continued.
Ken gave the example that a few years ago, Lenovo managed to break the market with a series of Yoga that at that time carrying fairly innovative concept. After that, according to Ken, other companies began lagging behind Lenovo in the same category.
Then another example warmest is internal findings about the latest product launch Lenovo Lenovo on Wednesday (31/08/2016). Described by Ken, tagar #LenovoLaunch and #LenovoIFA echoed at the time, exceed the expectations of Lenovo.
"When I see data points from my colleague Nick (Nick Reynolds, Chief Marketing Officer of Lenovo Asia Pacific, red .), Numbers chirp on Twitter and uploads other in cyberspace, really beyond our expectations, "said Ken excited. Ken regard, it was a very positive response. It also means, according to Ken, if only Lenovo products were launched yesterday is not innovative, Lenovo acquired response will not be as positive as that.
(Rev)
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