Andronexus.blogspot.com, Jakarta - Birth HiCore as brand Homeland necessarily foreclose a question. Is the brand is the aftermath of the sinking Asiafone? Given the President HiCore Mobile, Herman Zhou, has held the same position in Asiafone.
This is apparently refuted by Herman. When met Tekno Andronexus.blogspot.com after the launch HiCore Play Z5 and DC1 Lens in JS Luwansa Hotel, Jakarta, Thursday (09/01/2016) yesterday, he stated that there are now HiCore not to continue the business from the spear brand Asiafone.
"We're not a reincarnation (Asiafone). Indeed, HiCore is one common management (from Asiafone). But keep in mind, the new brand experience is different. Our product types premium , the specification offered in accordance with the price, "said Herman.
According to him, consumers will know that HiCore very different from Asiafone. Moreover, Asiafone known as brand closely with mobile product features with low-end pricing."In Asiafone used to be we sell to distributors and then distributed to retail stores, now we go straight to its retail , through exhibitions, promoters, many kinds, "he continued.
Herman even revealing, for the moment he chose not to continue with the business to Asiafone. Therefore, he chose to focus on sales strategy smartphone HiCore, given brand is still whole corn.
"For now, we will be more incentive to campaign in toko- retail stores. We will place the promoter, storefronts, so that consumers know what it's like to try out the product HiCore. There is a plan we will put eCommerce , but do not know when, "Herman explains.
When prompted sales targets, HiCore set at least 30,000 units a series of 3G (Play Z5 and Lens DC1) sold. Because, after that they will be releasing four smartphone in the near future. Two of them will adopt 4G network and will be assembled in Indonesia.
"We've only released two series premiere, so the target does not grandiose. So wait, the next two series. What is certain is assembled here, "he concluded.
(Jek / YSL)
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