Andronexus.blogspot.com, Berlin - proclaimed earlier, Tekno Andronexus.blogspot.com has interviewed Ken Wong, president of Lenovo Asia Pacific and Senior Vice President of Lenovo Group, on the sidelines of Lenovo at IFA 2016 in Berlin, Friday (02/09/2016).
Ken, as he is familiarly called, reveal strategies in addressing Lenovo PC market reached saturation point.
In addition to product innovations that have been presented in previous articles, the other thing that Lenovo do is to be a company that is customer-centric instead of product-centric .
According to Ken, a lot of players in this industry less get a lot of insight, especially coming straight from customer ."A business partner company does give a lot of insight about the product, but they are not who will buy the product, but end-user ( customer , ed.). So, insight of customer is something we need, "said Ken.
Admittedly, Lenovo has been devoting a lot of resources to absorb insight as much as possible. For example, starting last year, Lenovo held a program titled Voice of the Customer to solicit insight . Most of insight are based big data .
"We may be about 5 million of data points regarding our products. All that we though and analysis , so that we can really understand what they really want in our products. Examples include screen size, keyboard , and the color of the product. Once again we emphasize, all that we can directly from end -user , "he said.
beyond that, further Ken, Lenovo has about 800,000 active users, both users and non-Lenovo products Lenovo, which comes from all social media like Facebook and Twitter.
Insight of them also Lenovo though and analysis. "In fact, insight of users active in social media is not just about the product, but also a matter of our services such as how we can improve the quality of our service, "said Ken.
According to Ken, it shows that Lenovo has been transformed from a company that is product-centric , into a company that is customer- centric .
"Actually there are other things that we do in addressing the market sluggish, but these two things, that is always innovating and product-centric , is the key. Without Lenovo, the market PC gets boring, "said Ken shut his explanation.
(Rev / Cas)
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