Andronexus.blogspot.com, Berliln - Recognizing the market trend is a fixed price for the company. When the company launched a product that is not in accordance with market trends, for example, there is the possibility of the product can not be accepted by the market. Even worse, the company was able to die.
As a company whose name is to be considered in the technology industry, ranging from smartphone ( market consumer ) to the server (market enterpreise ), Lenovo included keen to see the existing market trends.
This trend Lenovo conclude based on a series of research and feedback are made to the user.
Tekno Liputan6. com had the opportunity to listen to live presentations of Dilip Bhatia, Vice President of Global Marketing, User and Customer Experience, PC & Smart Device Business Group, Lenovo, Wednesday (31/08/2016), in Berlin in order mat titled #LenovoLaunch.
Any 4 The market trend in the eyes of Lenovo, see the summary below.
The first trend is the growth of visual culture (rise of visual culture ). In this case, Tekno Andronexus.blogspot.com agree that the trend is increasingly visual culture resound over time, which is also driven by many things.
For example, 4G-LTE network coverage extends to many countries and the price is cheaper. Now people not only view content - such as news - in the form of text, but more frequently and more like viewing content such as images ( meme, web comic, , etc.), photos, infographics, and even video.
Second is the convenience and security of (convenience and security) . Obviously, for some people today are comfortable (convenient) is not enough, but must also secure (secure) .Comfort and safety becomes a necessity in today's era, where everything is connected to the internet. People are becoming more aware of the importance of maintaining security in the devices they use.
The third trend is the combination of work and life (work / life integration) . That is, people crave a device that is able to better meet the needs of the work and daily life.
If there is a single device that can do both at once, why should you have two different devices? Simple as that's supposed to be a living person.
The fourth trend is going mass market premium . This trend indicates that the premium products in the market more and more loved.
People no longer hesitated to spend deep in order to get a premium product. The phrase "Prices never lie" proved to be true. Money spent is proportional to the user satisfaction with products purchased by him.
All four of these trends, manifested by Lenovo into a row of new products, among others in the series Yoga is comprised of Lenovo Yoga 910, Lenovo Yoga Tab 3 Plus, and the Lenovo Yoga Book.
Overview about Lenovo yoga 910, convertible laptop has been equipped by the 13.9-inch screen resolution of 4K, design full metal, slimmest in its class (only 14.3 mm) that carry the Intel Core i7 processor 7th generation, fingerprint scanner for security, and others.
Turning to the Lenovo Yoga Book, 2-in-1 tablet has excellent features illuminative keyboard named Halo Keyboard.
Not only that, Lenovo Yoga Book furnished by predictive text input, and artificial learning who will learn users during typing.
(Rev / isk)
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